Yes, you can teach the old media some new tricks

November 3rd, 2008

It’s a bleak time for the mainstream media. The great advertising migration to the Web coupled with bad economic times have lead to missed profit goals and industry-wide job losses.

Sounds depressing, doesn’t it?

Well, there’s hope – if organizations are ready to change. That change will allow your organization to reconnect with your community and even bring in a new audience. The change is the still relatively uncharted seas of social media. As the established media tries to figure this out, we’re here to help.

Welcome to Old Media, New Tricks. This blog has been designed as a resource for reporters, editors, academics, marketers and other folks working in and with “old” media. We’ll give you the social- and new-media weapons you need – from social bookmarking to Twitter – to take back to your newsrooms.

Hence the name, “Old Media, New Tricks.”

Who started this fine blog?

Daniel B. Honigman is a social media strategist for Tribune Interactive, where he helps guide the company into becoming more, well, social.

Daniel works with both newspaper and broadcast companies and believes all media has the potential to be local, but that it just takes a little bit of effort — and clout — to make things happen.

Daniel is good friends with Colonel Tribune. Really good friends.

Robert Quigley is the Internet editor for the Austin American-Statesman. Half his job is coordinating the paper’s social media efforts, and the other half is working with the newsroom to boost content to the Web.

Robert created and pushes the Statesman’s Twitter efforts and is a bit of an evangelist when it comes to social media.

Robert and Daniel will be co-authors for most of the entries. We’re not pretending to know everything about social media; in fact, we’re still feeling our way around the space, just like you.

At “Old Media, New Tricks,” you’ll get hands-on advice, not only from us, but from many in media who are trying to figure this all out. We’ll add our unique experiences and expertise to each post, and we’ll help you avoid the common pitfalls and teach you the keys to success.

It may be a depressing time, but the chance for innovation is exciting.

You can find us on Twitter at @mediatricks. If you have any questions, comments or suggestions, please message us there, or you can e-mail us at or

Thank you!

If you enjoyed this post, make sure you subscribe to my RSS feed!

Entry Filed under: General

  • Connie Reece

    Very excited to see this joint venture on the way newspapers are adopting social media. Great opportunity to do some “best practices” writing here.

  • daniel

    We look forward to the opportunity, Connie!

  • DebInDenver

    This is great guys! I think it would be awesome if you interviewed editorial operations folks and the challenges they see ahead, or traditional journalists who are first learning to use social media, like twitter. Both the Denver Post and Rocky Mountain News are in the process of doing that. The Rocky is further ahead of the game on that and has already dealt with its first controversy. Another issued would be microPR and ptiching to journalists online. Brian Solis has a great piece on this and a list of journalists who pitch via twitter.

    Thanks to Connie for passing tweeting announcement of your site!

  • Alan Smodic

    Great stuff here guys. Looking forward to seeing what you do with all of it.

    I’ll be posting about it on my personal journalism blob, as well as my twitter. I don’t have a huge following, but whatever to spread the word.

    Good luck.

  • daniel

    Deb – That’s what we plan to do, so stay tuned. Brian Solis definitely knows his stuff, too.

    Alan – Thanks for your help. If you have any suggestions, please drop us a line!

  • Robert Quigley


    Thanks! We’ll definitely be interviewing editorial operational folks. I’ve seen what the Colorado papers have done, including the controversy (which will probably make it into a post at some point here).

    We’ll definitely get into PR pitching using Twitter, too. I know that has become a much more-used avenue lately.

    Alan Smodic:

    Thank you! And thanks for spreading the word!

  • Mike Maddaloni – The Hot Iron

    Gents – congrats on the launch of the blog! In addition to the pearls of wisdom, I am interested to see how you will co-author each!


  • Robert Quigley

    Mike – thanks for the well-wishes and for checking out the blog.

    Co-authoring is working this way: We brainstorm topic ideas (usually via iChat or Twitter). We keep a list of ideas and knock them off separately as we get to them (while still collaborating over phone, chat, etc). We read behind each other and add info to each others’ posts.

    It’s early, so we could change things up, but that’s the M.O. for now.

  • Daniel

    Mike – Good to see you over here!

  • Josh

    Hey guys, just found your site thru a Twitter post (imagine that?).

    Anyway, great idea for a blog – as a former old media guy turned new media guy, I look forward to seeing how it develops. And if you come across (or make) any relevant videos along the way gimme a heads up and I’d be happy to feature them on my new blog at

  • daniel

    Josh – Thanks a lot. We haven’t made any yet, but when we do, we’ll post them for sure!


January 2020
« Feb    

Most Recent Posts

Add to Technorati Favorites Add to Google Reader or Homepage