January 27th, 2009
Building your persona on social bookmarking sites is a great way to help your news organization. StumbleUpon is one of these sites.
Here’s why StumbleUpon is a good tool to use:
1. Good traffic. StumbleUpon has the potential to send loads of traffic to your site. The StumbleUpon experience is quite different from that of Digg, however, and users pick categories for sites they wish to Stumble.
2. Ability to become a thought leader in your field. If you’re a tech reporter, being on StumbleUpon can be a good way to introduce yourself to people who enjoy reading tech-related stories. If you read a piece on Engadget or Gizmodo about a new gadget, Stumbling it — especially if you discover it on StumbleUpon — can get you some instant street cred, and build your reputation.
3. Ability to create a following for your content. It’s not good to self-submit too often, but if you have a good reputation, when folks see that you’ve written something, they’re probably:
- more likely to read it
- more likely to share it
- more likely to give you suggestions for future content
Once you get started on there, you may want to write a blog post/Tweet that you’re on StumbleUpon, and that people can follow you there. If you evangelize the service with your readership, they’re more likely to pass the word along to their friends.
Are you on StumbleUpon? I know I am. You can find my profile here.