August 14th, 2009
As newsrooms become more digital, it becomes more important for reporters, editors and producers to keep up with digital contacts and readers. The thing is, the social Web tends to be a very, well, “What have you done for me lately?” sort of place. In order to stay on top of things, you must monitor and respond to your contacts’:
- blog posts
- Facebook posts
- other comments
This can become rather tiresome, especially if one looks at it as work — that’s a different blog post altogether — but it’s something that must be done nonetheless.
Last month, I blogged my thoughts on lifestreaming, and how it is to become the future of the web. I believe a feed-like (as opposed to blog-like) lifestreaming service, FriendFeed, may be the key to streamlining one’s digital activities.
You might not see an immediate benefit to using FriendFeed. In fact, you may think, “This looks just like Twitter. And FriendFeed just got bought by Facebook. Why would I use it?” Here are three reasons why you should use FriendFeed:
1. FriendFeed, when used properly, compiles all digital activity in one place. Forming a deep digital relationship with your contacts and readers take time, but if you read and respond to their blog posts, tweets, Facebook status updates, blog comments, Flickr photo posts and everything else, there’s a good chance your relationship will improve quickly. (Of course, you don’t respond to everything; focus on your influencers.)
FriendFeed compiles everything in an easily navigable stream, and it links directly to their posts. Just click through and respond, either on their FriendFeed page or — better yet — on the page itself.
2. Build your digital street cred. Many digital professionals are on Twitter. They’re not on FriendFeed yet; it still has that “geeky” early-adopter feel. If you’re on FriendFeed, and you use it to keep up with your contacts — not to mention make new ones — it makes you stand out.
3. Your good influencer/blogger contacts are there. There’s a good chance that any blogger worth their salt is on FriendFeed. If your contacts are in the space, you should be there too. Period.
NOTE: I derived this post from one I wrote for the Weber Shandwick “Social Studies” blog.