New Tricks: Set up a YouTube account and customize your channel

October 6th, 2009

Whether you’re a freelancer looking to get your work out there, or whether you’re a blogger at a mainstream media publication looking for an easy way to get your video content on the web, you’ll probably want to create a YouTube account to start a branded channel.

Here are some quick YouTube how-tos:

How to sign up for YouTube

1. Go to and click the “Create Account” link that appears in the top right corner of the page.

2. Enter your desired username, as well as the rest of the information on the page.

3. Once you receive the confirmation e-mail and are logged in, click on your new account name link that appears at the top right side.

4. Click “Profile Setup” and fill in your profile with a photo, your bio, a link to any other social media profile or your company Web site.

How to upload a video to YouTube

1. Click the yellow “Upload” button at the top right of the page. On the next page, click the yellow “Upload Video” button.

2. Find the video you want to upload. Click “Open” once you’ve found it.

3. While the file uploads, be sure to write out a proper, concise title and description for the video. Pick a couple of tags (e.g. “news,” “chicago,” or your publication’s name), and choose a category for your video.

4. To see the video after it’s been uploaded, go to your “My Videos” page and it should appear.

Customize your YouTube channel

A user’s YouTube profile content is presented in what’s called a YouTube channel, and if you’ve created a profile for your brand, you’ll want to customize the look and feel of your channel page.

Here’s how to do it:

1. Go to your YouTube account page and click the “Edit Channel” link on the right side of the page. You’ll be taken to your “My Profile” page.

2. Your default account type will be set as “Youtuber.” There are other types, such as “Reporter” or “Director,” but you’ll may just want to leave it as “YouTuber.”

3. Finally, you may want to customize the look and feel of your Channel. To do this, click the “Channel Design” link on the left side of your “My Profile” page. Once you click through, there are some preset themes you can use, or you can customize your page with special colors – you’ll need the specific color values – or you could upload a picture as your YouTube channel background.

- Daniel B. Honigman

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Entry Filed under: blogging,New Tricks,YouTube

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  • Erin Golding

    Seriously great stuff here Ken! Usually I just read these and lurk around. After reading Crush It by @garyvee and now your blog post I’m commenting on everything I read to leave my foot print and wag my tail. I’m hanging onto this post so I can read all the other blog links you’ve added. I’ll have to comment on those too ; ) Engage, engage!

    This comment was originally posted on national real estate opinion column –

  • Kathleen Buckley


    I really enjoy your posts because they are challenging in a way that motivates rather than intimidates. My goal this week: get all over SlideShare.

    This comment was originally posted on national real estate opinion column –

  • Ken Brand

    Erin G – Amen, that’s exactly correct, footprints, fingerprints, social DNA, YES, you’re living out-loud and that’s cool. Get Crack’n, go get’m. Cheers.

    Kathleen B. – Thanks for the compliment, Slideshare rocks on many levels, just like you! Cheers.

    This comment was originally posted on national real estate opinion column –


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