New Tricks: Get to know your bloggers

January 6th, 2009

If you’re a reporter, editor or producer — or even if you’re a novice blogger — you should know and interact with others in your field. It doesn’t matter if you’re blogging your neighborhood or city, or if you’re blogging a non-location-based subject, (e.g. health, sports, tech); it’s good to be a part of that blog community.

How do you do that?

First, you’ll want to audit the blogs that are relevant to you. For instance, if I’m looking up blogs that are similar to Old Media, New Tricks, I’m doing:

1. A search on Google Blog Search for:
- The name of my blog.
- Relevant keywords. If you’re not sure about your keywords, your analytics tool will display top referring keywords . (If you don’t have an analytics tool, try Google Analytics.)
- Well-known blogs in the field.

2. Search on Technorati and Alltop for:
- Once again, keywords.
- Who links to the blogs you found in step one. To do this, do a search for the blog and then — assuming it’s signed up for Technorati — you’ll see an authority ranking for the blog. Technorati authority can tell you how long the blog’s been around, how good it is, etc. Look up blogs you found in your blog search. See who linked to them.

3. It couldn’t hurt to do a couple of Google searches for your subject matter. Once you get several pages into the results, you’ll probably find a blog or two to your liking.

4. Search social bookmarking sites such as Delicious, Reddit, Digg, Mixx, etc. for stories containing relevant keywords.

5. Of course, ask your friends and folks you trust in the field. They’ll probably have an idea or two.

6. On top of that, scour the blogrolls of the sites you find. You’ll find a hidden gem or two in there. Trust me.

Secondly, you’ll want to start subscribing to these blogs via RSS. If you don’t have an RSS reader, try Google Reader or Bloglines.

Then, create a spreadsheet of blogs you think are worth their salt. How can you tell?

- good content
- longevity
- comments, but even if a site is good, it may not have many readers yet. Keep that in mind.
- authority (Technorati, a high Alexa ranking, if the blog’s author is quoted in any mainstream media articles, etc.)

Once you identify your blogs, start commenting on them. Most mainstream media bloggers neglect to do this, so in my mind, they aren’t legitimate bloggers.

You should link to them on occasion. If you have a blog, an easy way to do this is the ol’ “links of the week” post. This will get you noticed. Bloggers will notice the traffic you’re sending them, and then they’ll be more likely to link back to you.

If you follow these tips, you’ll become part of your blog community. You’ll be able to create a following and be more than just a byline.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Entry Filed under: New Tricks

  • Patrick LaForge

    I agree about Google Reader. But… a spreadsheet? Seems like a lot of work. I track hundreds of NY blogs and they come and go faster than I would want to write up a document about them. Various folders in Google Reader do the trick.

  • dan360man

    Really? I find it's much easier — at least for me — to organize the blogs in a list. This way I can send it around to other bloggers looking to get started.

    To each his own, I suppose.

  • Patrick LaForge

    I suppose. Here are other useful ways to do the same thing:

    –Share the blogs on a Delicious page (or similar bookmarking site)
    –Export an OPML list from Google Reader, which will duplicate your setup on someone else's GR account
    –Share individual posts on Google Reader sharing page (also has a feed)

    I think anything that gets people thinking in terms of dynamic feeds is good.

    Others may have a different take on it.

  • ZK@Web Marketing Blog

    I would like to appreciate the efforts you have made in writing this article, the relationship between the bloggers are meant to be strength to make blogging a whole new, comfortable and good experience.

  • Marketing Firm

    if we are optimizing a blog it is much preferable to use different keywords for each post we have, as this will make it much more easier for people to visit our website.

  • chiropractor seminar

    Blogging about health and connecting with like minded people will bring forth priceless knowledge through the collective ideas that you will share. This will also benefit you most if you offer medical, or health related services.

  • gogi

    Great post, sound advices. This is truly a must read for new bloggers as well as seasoned ones.

  • Sex Machines

    Right on. Interacting with different people and trying to get to know them better, especially bloggers, will start the influx of various information that one could find useful. That's why I love to browse around the net and look around for bloggers with different personalities and delve into their minds, learning a thing or two in the process.

  • SLR Camera

    Google reader it really can help a lot….but a spreadsheet i dont think so….

  • x-ray inspection

    I think organizing your blogs will be a great idea, being organized makes the work much faster.

  • Pingback: New Tricks: Why you should use Technorati, and how to get started there | Old Media, New Tricks

  • auto shippers

    wow Fine his writing is so good. That is absolutely right, by this way I can send it around to other bloggers looking to get started.


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