January 6th, 2009
If you’re a reporter, editor or producer — or even if you’re a novice blogger — you should know and interact with others in your field. It doesn’t matter if you’re blogging your neighborhood or city, or if you’re blogging a non-location-based subject, (e.g. health, sports, tech); it’s good to be a part of that blog community.
How do you do that?
First, you’ll want to audit the blogs that are relevant to you. For instance, if I’m looking up blogs that are similar to Old Media, New Tricks, I’m doing:
1. A search on Google Blog Search for:
- The name of my blog.
- Relevant keywords. If you’re not sure about your keywords, your analytics tool will display top referring keywords . (If you don’t have an analytics tool, try Google Analytics.)
- Well-known blogs in the field.
2. Search on Technorati and Alltop for:
- Once again, keywords.
- Who links to the blogs you found in step one. To do this, do a search for the blog and then — assuming it’s signed up for Technorati — you’ll see an authority ranking for the blog. Technorati authority can tell you how long the blog’s been around, how good it is, etc. Look up blogs you found in your blog search. See who linked to them.
3. It couldn’t hurt to do a couple of Google searches for your subject matter. Once you get several pages into the results, you’ll probably find a blog or two to your liking.
4. Search social bookmarking sites such as Delicious, Reddit, Digg, Mixx, etc. for stories containing relevant keywords.
5. Of course, ask your friends and folks you trust in the field. They’ll probably have an idea or two.
6. On top of that, scour the blogrolls of the sites you find. You’ll find a hidden gem or two in there. Trust me.
Then, create a spreadsheet of blogs you think are worth their salt. How can you tell?
- good content
- comments, but even if a site is good, it may not have many readers yet. Keep that in mind.
- authority (Technorati, a high Alexa ranking, if the blog’s author is quoted in any mainstream media articles, etc.)
Once you identify your blogs, start commenting on them. Most mainstream media bloggers neglect to do this, so in my mind, they aren’t legitimate bloggers.
You should link to them on occasion. If you have a blog, an easy way to do this is the ol’ “links of the week” post. This will get you noticed. Bloggers will notice the traffic you’re sending them, and then they’ll be more likely to link back to you.
If you follow these tips, you’ll become part of your blog community. You’ll be able to create a following and be more than just a byline.
Entry Filed under: New Tricks