Comments on: New tricks: Journalists and SEO – searching for the right balance http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/ Mainstream media getting new. And social. Thu, 26 Jan 2012 13:09:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Do You Have What 10000 Words Says Are The 10 Basic Web Skills Every Journalist Must Have? « NABJdigital Blog http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-2531 Do You Have What 10000 Words Says Are The 10 Basic Web Skills Every Journalist Must Have? « NABJdigital Blog Fri, 22 Oct 2010 19:59:43 +0000 http://www.oldmedianewtricks.com/?p=855#comment-2531 [...] one.  I write what I write and hope it sticks.  But thanks to the advice in this piece — New tricks: Journalists and SEO – searching for the right balance — from Old Media, New Tricks, we all can do [...] [...] one.  I write what I write and hope it sticks.  But thanks to the advice in this piece — New tricks: Journalists and SEO – searching for the right balance — from Old Media, New Tricks, we all can do [...]

]]> By: Changing my stance on AP Style | The Geek Giant http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-2330 Changing my stance on AP Style | The Geek Giant Thu, 03 Jun 2010 16:36:28 +0000 http://www.oldmedianewtricks.com/?p=855#comment-2330 [...] space online and as some have already observed, the intent of the switch is probably to emphasize SEO (no one’s typing in “Calif.” when they Google California), but I don’t [...] [...] space online and as some have already observed, the intent of the switch is probably to emphasize SEO (no one’s typing in “Calif.” when they Google California), but I don’t [...]

]]> By: Writing and editing for the web « Liberty Resources http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-2118 Writing and editing for the web « Liberty Resources Tue, 02 Mar 2010 15:41:40 +0000 http://www.oldmedianewtricks.com/?p=855#comment-2118 [...] More on SEO and on linking here. [...] [...] More on SEO and on linking here. [...]

]]> By: Journalists and SEO @ Webmaster Chronic Blog http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-1988 Journalists and SEO @ Webmaster Chronic Blog Sun, 07 Feb 2010 12:43:11 +0000 http://www.oldmedianewtricks.com/?p=855#comment-1988 [...] New tricks: Journalists and SEO – searching for the right balance | Old Media, New Tricks interesting thoughts on SEO from a non-SEO journalist… [...] [...] New tricks: Journalists and SEO – searching for the right balance | Old Media, New Tricks interesting thoughts on SEO from a non-SEO journalist… [...]

]]> By: links for 2010-02-07 @ Webmaster Chronic Blog http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-1987 links for 2010-02-07 @ Webmaster Chronic Blog Sun, 07 Feb 2010 12:02:07 +0000 http://www.oldmedianewtricks.com/?p=855#comment-1987 [...] New tricks: Journalists and SEO – searching for the right balance | Old Media, New Tricks interesting thoughts on SEO from a non-SEO journalist… [...] [...] New tricks: Journalists and SEO – searching for the right balance | Old Media, New Tricks interesting thoughts on SEO from a non-SEO journalist… [...]

]]> By: georgedavis13 http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-1964 georgedavis13 Wed, 03 Feb 2010 09:21:49 +0000 http://www.oldmedianewtricks.com/?p=855#comment-1964 You are right Robert.Writing a headline or content for SEO is not easiest task.If you get good guidelines from this kind of post,you will surely get some ideas about it. You are right Robert.Writing a headline or content for SEO is not easiest task.If you get good guidelines from this kind of post,you will surely get some ideas about it.

]]> By: Robert Quigley http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-1953 Robert Quigley Wed, 03 Feb 2010 04:48:15 +0000 http://www.oldmedianewtricks.com/?p=855#comment-1953 Monica -<br><br> Writing a headline is more than a science - there is some art to it. I think the trick is to write a good SEO-friendly headline and still have it full of intrigue. Although the Statesman mentioned all you need to know in the headline about Cactus Cafe, it still got plenty of clicks. I think on a good story, people will still click through, even if the headline reveals the news.<br><br>I don't think we'd hold back for the sake of getting a click. However, I do think we should be trying to lure the reader in with a catchy, yet still informative headline. At least that should be our goal. Monica -

Writing a headline is more than a science – there is some art to it. I think the trick is to write a good SEO-friendly headline and still have it full of intrigue. Although the Statesman mentioned all you need to know in the headline about Cactus Cafe, it still got plenty of clicks. I think on a good story, people will still click through, even if the headline reveals the news.

I don't think we'd hold back for the sake of getting a click. However, I do think we should be trying to lure the reader in with a catchy, yet still informative headline. At least that should be our goal.

]]> By: MonicaOctober http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-1952 MonicaOctober Tue, 02 Feb 2010 21:50:52 +0000 http://www.oldmedianewtricks.com/?p=855#comment-1952 I've wondered where print headlines and Web headlines would collide, and SEO is an obvious point. But where's the balance between summary and intrigue? Aren't the best Web headlines SEO friendly teases? <br><br>I don't think anyone wants the Statesman to dip down to Gawker-type headlines, but at the same time, do the writers ever consider holding something back to get the click? Like, "UT to close 2 cultural institutions, cites budget." I've wondered where print headlines and Web headlines would collide, and SEO is an obvious point. But where's the balance between summary and intrigue? Aren't the best Web headlines SEO friendly teases?

I don't think anyone wants the Statesman to dip down to Gawker-type headlines, but at the same time, do the writers ever consider holding something back to get the click? Like, “UT to close 2 cultural institutions, cites budget.”

]]> By: Robert Quigley http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-1920 Robert Quigley Tue, 02 Feb 2010 20:46:21 +0000 http://www.oldmedianewtricks.com/?p=855#comment-1920 Thanks, Paul, I really appreciate that.<br> Kate Morris is a great person to interview :-) Thanks, Paul, I really appreciate that.
Kate Morris is a great person to interview :-)

]]> By: paulbalcerak http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/comment-page-1/#comment-1919 paulbalcerak Tue, 02 Feb 2010 20:37:34 +0000 http://www.oldmedianewtricks.com/?p=855#comment-1919 Excellent post, Robert. I'm a full-time SEO headline writer/rewriter for 30-some newsrooms and I love having advice and explanations like this to pass along to my coworkers.<br><br>I'll get this circulated throughout my company—keep the good stuff coming! Excellent post, Robert. I'm a full-time SEO headline writer/rewriter for 30-some newsrooms and I love having advice and explanations like this to pass along to my coworkers.

I'll get this circulated throughout my company—keep the good stuff coming!

]]>