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	<title>Comments on: New tricks: Bring people in by &#8230; sending them away</title>
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	<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/</link>
	<description>Mainstream media getting new. And social.</description>
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		<title>By: 10 new media blogs I love &#124; Chris Snider</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-229</link>
		<dc:creator>10 new media blogs I love &#124; Chris Snider</dc:creator>
		<pubDate>Wed, 07 Jan 2009 02:22:09 +0000</pubDate>
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		<description>[...] Bring people in by sending them away [...]</description>
		<content:encoded><![CDATA[<p>[...] Bring people in by sending them away [...]</p>
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		<title>By: OMNT Links of the Week #5 &#124; Old Media, New Tricks</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-224</link>
		<dc:creator>OMNT Links of the Week #5 &#124; Old Media, New Tricks</dc:creator>
		<pubDate>Tue, 23 Dec 2008 19:39:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-224</guid>
		<description>[...] It&#8217;s been a busy week here on Old Media, New Tricks. We started off the week by posting an interview with Aron Pilhofer, some thoughts on community-building, tips for live-Tweeting an event and we closed out with by pondering link journalism. [...]</description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s been a busy week here on Old Media, New Tricks. We started off the week by posting an interview with Aron Pilhofer, some thoughts on community-building, tips for live-Tweeting an event and we closed out with by pondering link journalism. [...]</p>
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		<title>By: dan360man</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-153</link>
		<dc:creator>dan360man</dc:creator>
		<pubDate>Tue, 09 Dec 2008 01:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-153</guid>
		<description>That&#039;s true. A lot of the links in most recommendation engines are done via key words, etc., rather than by demographics or behavioral targeting.&lt;br&gt;&lt;br&gt;Could you imagine if related content could be provided by off-site Web behavior? That would be ideal.</description>
		<content:encoded><![CDATA[<p>That&#39;s true. A lot of the links in most recommendation engines are done via key words, etc., rather than by demographics or behavioral targeting.</p>
<p>Could you imagine if related content could be provided by off-site Web behavior? That would be ideal.</p>
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		<title>By: Sharif Durhams</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-149</link>
		<dc:creator>Sharif Durhams</dc:creator>
		<pubDate>Fri, 05 Dec 2008 17:00:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-149</guid>
		<description>So maybe I&#039;m the only &quot;hater.&quot; I&#039;d rather have the related links on individual story pages than on the front of the site. Putting those stories on front clutters too much for me.&lt;br&gt;&lt;br&gt;And the fact that the headlines are just snatched from articles on the related site is also a problem for me. I can&#039;t tell what different info. the related story is going to provide. I guess that&#039;s the disadvantage of using a bot.&lt;br&gt;&lt;br&gt;I&#039;m down with link journalism, just not loving the implementation.&lt;br&gt;&lt;br&gt;Let the shouting down begin.</description>
		<content:encoded><![CDATA[<p>So maybe I&#39;m the only &#8220;hater.&#8221; I&#39;d rather have the related links on individual story pages than on the front of the site. Putting those stories on front clutters too much for me.</p>
<p>And the fact that the headlines are just snatched from articles on the related site is also a problem for me. I can&#39;t tell what different info. the related story is going to provide. I guess that&#39;s the disadvantage of using a bot.</p>
<p>I&#39;m down with link journalism, just not loving the implementation.</p>
<p>Let the shouting down begin.</p>
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		<title>By: Stuartfoster</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-147</link>
		<dc:creator>Stuartfoster</dc:creator>
		<pubDate>Fri, 05 Dec 2008 15:38:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-147</guid>
		<description>I&#039;m a PR person Dan...remember that...I love sexy sexy framing :) and the NYTimes (whether it works or not) has done a damn good job in selling this to the media (and sharehilders) as a big step forward. I wish they&#039;d spend the money on better writers and actual people...but that isn&#039;t as sexy.</description>
		<content:encoded><![CDATA[<p>I&#39;m a PR person Dan&#8230;remember that&#8230;I love sexy sexy framing <img src='http://www.oldmedianewtricks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  and the NYTimes (whether it works or not) has done a damn good job in selling this to the media (and sharehilders) as a big step forward. I wish they&#39;d spend the money on better writers and actual people&#8230;but that isn&#39;t as sexy.</p>
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		<title>By: dan360man</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-146</link>
		<dc:creator>dan360man</dc:creator>
		<pubDate>Fri, 05 Dec 2008 15:26:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-146</guid>
		<description>Only if it pulls in content from &lt;a href=&quot;http://oldmedianewtricks.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Old Media, New Tricks&lt;/a&gt; -- right?</description>
		<content:encoded><![CDATA[<p>Only if it pulls in content from <a href="http://oldmedianewtricks.com" target="_blank" rel="nofollow">Old Media, New Tricks</a> &#8212; right?</p>
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		<title>By: Stuartfoster</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-145</link>
		<dc:creator>Stuartfoster</dc:creator>
		<pubDate>Fri, 05 Dec 2008 14:22:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-145</guid>
		<description>Absolutely adore this new direction that the NY Times is taking. Having people use your site as a hub can be a great thing (ask google) and then sending them off to various places will spread the love even more. The NYTimes is finally taking advantage of something that blogs have been doing for years...linking out, and affiliate marketing. Hope this change is here to stay, as I will probably start reading the NY Times even more.</description>
		<content:encoded><![CDATA[<p>Absolutely adore this new direction that the NY Times is taking. Having people use your site as a hub can be a great thing (ask google) and then sending them off to various places will spread the love even more. The NYTimes is finally taking advantage of something that blogs have been doing for years&#8230;linking out, and affiliate marketing. Hope this change is here to stay, as I will probably start reading the NY Times even more.</p>
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		<title>By: Robert Quigley</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-144</link>
		<dc:creator>Robert Quigley</dc:creator>
		<pubDate>Fri, 05 Dec 2008 05:40:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-144</guid>
		<description>It is a bit unimpressive ... if you look at it from an new media perspective. But I think it&#039;s impressive that old media is embracing it (sort of). Would be nice, though, if the NYT did two things: Post material to things they are NOT already covering and include the material in their main home page instead of in a separate test site. Baby steps, though, right?</description>
		<content:encoded><![CDATA[<p>It is a bit unimpressive &#8230; if you look at it from an new media perspective. But I think it&#39;s impressive that old media is embracing it (sort of). Would be nice, though, if the NYT did two things: Post material to things they are NOT already covering and include the material in their main home page instead of in a separate test site. Baby steps, though, right?</p>
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		<title>By: mattbigelow</title>
		<link>http://www.oldmedianewtricks.com/new-tricks-bring-people-in-by-sending-them-away/comment-page-1/#comment-143</link>
		<dc:creator>mattbigelow</dc:creator>
		<pubDate>Thu, 04 Dec 2008 23:40:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.oldmedianewtricks.com/?p=242#comment-143</guid>
		<description>I applaud NYT for trying this given the immense inertia of their old media brethren, but part of me can&#039;t help but ask myself, so what? They&#039;ve finally figured out what originally made Yahoo! popular circa 1994 and become a portal?&lt;br&gt;&lt;br&gt;OK, OK, link journalism is quite different from being a portal, I know. But it just seems so...unimpressive...?</description>
		<content:encoded><![CDATA[<p>I applaud NYT for trying this given the immense inertia of their old media brethren, but part of me can&#39;t help but ask myself, so what? They&#39;ve finally figured out what originally made Yahoo! popular circa 1994 and become a portal?</p>
<p>OK, OK, link journalism is quite different from being a portal, I know. But it just seems so&#8230;unimpressive&#8230;?</p>
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