Groupon inks McClatchy deal

July 1st, 2010

This deal just makes sense all around.

Mashable is reporting that The McClatchy Company has inked a deal with Chicago-based coupon provider Groupon.

While we wonder what the business terms of the agreement are, it’s fairly safe to say that this move works for both parties. This is a great step for McClatchy; they now have a partner that can deliver local — nay, hyperlocal — daily deals through its pages. This is also a great step for Groupon, as the company can spread its wings into the not-so-digital community.

This isn’t the news business’ first foray into discounting, however. The Chicago Tribune has its own deals site, Half-Price Chicago, which offers gift certificates at steep discounts.

What are your thoughts on the deal? Is this type of arrangement something a newspaper can pull off with its own sales force, or does partnering with, say, a Groupon or YouSwoop make more sense? Has your news organization considered offering similar deals?

Please leave your thoughts as comments below!

-Daniel B. Honigman

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Entry Filed under: Advertising,future of media,Newspaper


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