July 1st, 2010
While we wonder what the business terms of the agreement are, it’s fairly safe to say that this move works for both parties. This is a great step for McClatchy; they now have a partner that can deliver local — nay, hyperlocal — daily deals through its pages. This is also a great step for Groupon, as the company can spread its wings into the not-so-digital community.
This isn’t the news business’ first foray into discounting, however. The Chicago Tribune has its own deals site, Half-Price Chicago, which offers gift certificates at steep discounts.
What are your thoughts on the deal? Is this type of arrangement something a newspaper can pull off with its own sales force, or does partnering with, say, a Groupon or YouSwoop make more sense? Has your news organization considered offering similar deals?
Please leave your thoughts as comments below!