This looks really cool, but the question is whether or not people will get on board. The interactivity is great, there's a lot of user control, great new features... but is it so much better than espn.com that people will subscribe to and pay for this new Sports Illustrated? (ditto for other "magazines")

Hey Old Media, New Tricks,

I just discovered your site and I'm already a big fan. Keep up the great work.

I featured this video on my blog and linked back to you guys. The laptop and the tablet have huge futures in terms of distribution of magazines to computers. That's the next step: digitizing not only newspapers but magazines too. And with that comes the critics who will scream, "Magazines are dying!" but that's not true, just like newspapers aren't dying. They're just migrating.

http://shutupinternet.com/post/269306603/sports...

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