http://www.oldmedianewtricks.com Mainstream media getting new. And social. Thu, 18 Feb 2010 15:57:06 +0000 http://backend.userland.com/rss092 en For those of us in the publishing industry, it's kind of a "no kidding" statement to say that the vast majority of what we do is gather content and then push it out there through print and online means. However, there's another side to being a journalist: listening. We listen ... http://www.oldmedianewtricks.com/new-tricks-using-social-media-to-listen/ The buzz on the Internet this past week has been the unveiling of Google Buzz, the search giant's serious bid to become a player in social media. Whether it can pry people away from Twitter and/or Facebook, which it will have to do to be successful, remains to be seen. Either ... http://www.oldmedianewtricks.com/set-up-google-buzz-profile/ 2010 really looks like the year of location-based social networks, and the news industry seems to agree. The Metro publishing group recently announced a partnership with Foursquare; once a site user says where they are (done via GPS), relevant articles from Metro's Canadian papers will be pulled into the program, ... http://www.oldmedianewtricks.com/3-ways-news-organizations-leverage-location-based-social-networks/ This is from a social media newsletter that I send out to the American-Statesman newsroom. You can read previous newsletter entries about audience and responsiveness to the community. Searching for traffic Newspaper copy editors spend a lot of time crafting the best headlines for stories, with particular attention focused on the ... http://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%e2%80%93-searching-for-the-right-balance/ I recently started writing a social media newsletter for the Austin American-Statesman's newsroom. I posted the first one, which was about responding to readers, here. Here's the second one, edited slightly to make sense as a blog post. Got a great question last week from a staff member: "This may sound like ... http://www.oldmedianewtricks.com/new-tricks-know-your-audience-whether-youre-on-twitter-or-in-print/ It's a little early to say any one gadget will save anything, but Apple's new gadget, the iPad, at least makes that a serious question. The publishing industry has to be cautiously optimistic. Here's why: It is built for displaying publishers' content in an attractive way. The New York Times got ... http://www.oldmedianewtricks.com/will-the-apple-ipad-save-newspapers/ On a sunny, warm Wednesday afternoon in Newport Beach, Calif., surfers took in some waves in the cold Pacific Ocean waters, people shopped along the boardwalks and the lone content producer for Hookem.com was combing the beach for University of Texas Longhorn fans. Thousands of people decked out in the distinctive ... http://www.oldmedianewtricks.com/create-successful-news-vertical/ At its essence, social media should be, well, social. Thanks to the progression of the Internet, what people want (even expect) these days is to be able to have a conversation with just about anyone at anytime. Whether we like it or not, this is how a lot of people ... http://www.oldmedianewtricks.com/new-tricks-responding-to-readers/ Mobile social game startup Gowalla has only been around since October, but the Austin-based company pulled in $8.4 million in venture capital in a tough market. Why? Because what Gowalla does is not just a game - it might be the next way we communicate. The next Twitter. This Q&A is ... http://www.oldmedianewtricks.com/old-media-interview-gowalla-ceo-josh-williams/ When The New York Times starts charging for frequent access to its online content starting in 2011, will enough people pony up to make up for lost advertising revenue? Obviously, that's the big question not only for the Times, but for the newspaper industry as a whole. Once in place, you'll ... http://www.oldmedianewtricks.com/will-you-pay-for-the-new-york-times-online/