• We’re strong believers that real-life events and tweetups for your news organization can really help your reporters and editors get face time with your digital readers. If you didn’t believe us before, check out this Mashable article that lists three ways live events will improve your online communities.
• Brian Solis recently wrote about how brands — in their efforts to become more relevant and top-of-mind — must become more like true media. This concept certainly isn’t new, but he lays it out pretty well in this post.
• Are you considering a jump to new media from your “old media” organization? Business Insider compiled this list of 25 people who have done just that.
• Don’t know what a social media editor is? Read this post on 10,000 Words. (Note: OMNT’s very own Robert Quigley contributed to this one.)
• iPad-related stories were hot this week. (Obviously.) Here’s one from the Nieman Journalism Lab about some interesting ad spots on the Wall Street Journal‘s iPad application, and a ValleyWag rundown of some of the different iPad news applications in the market today.
• We’ve written several times on the importance of search engine optimization (SEO) and news blogging. Jason Falls wrote a good intro to SEO for bloggers on his blog, Social Media Explorer.

- Daniel B. Honigman

over at Daring Fireball about the Wall Street Journal report about Steve Jobs’ liver transplant. The MinnPost is aggregating from various places — tweets, RSS feeds, etc. — and posting them as “real-time ads.” Minn thinks it’s a way to move beyond banner ads, though it may be optimistic. In any case, it’s a good, though very late, answer to Craigslist.

Bizarre happenings at the Columbia Journalism School.

John Boitnott over at Village Voice Media recently went to the 140 Characters Conference and came back wondering, is it better to be first or be correct? My answer: be both.

When live-tweeting an event, don’t forget the Golden Rule, says Domenick Cilea. Be honest, but you don’t have to Tweet every detail.

Robin Lubbock from The Future of New(s) muses on public radio in this interesting post. Do you think it can reinvent itself?

Is your news organization set up to be social? After reading Larry Irons’ post on empathy organization, you may think differently about your publication.

First, a quick history lesson by Robert Niles over at OJR. His post, “How a 1995 court case kept the newspaper industry from competing online,” is a great summary of the Stratton Oakmont v. Prodigy court case. He also notes the failure to engage the audience online is not the only factor in the news industry’s decline. I like to think it’s a major one.

Want to get your story re-Tweeted? Here’s how.

Which news organizations are making money in the economic downturn? Mark Briggs from Journalism 2.0 says local publications seem to be doing just fine.

How many chores does your social media involvement add? Chris Brogan tells you here.

Speaking of Twitter, here’s an older story about Glam Media selling a sponsorship on a moderated Twitter feed.

Several months back, I posted the reasons I usually give journalists to get started on StumbleUpon. Jessica Gottlieb, a noted mommy blogger, posts this step-by-step guide to getting started.

A controversial article by Robert Picard on why he thinks journalists deserve a low salary. I can’t say I agree, but I can see his side.

And probably the best read of the week: Steve Buttry at Gazette Communications details his plan for Complete Community Connection, or C3.

With that said, here’s the latest installment of the Old Media, New Tricks Links of the Week:

If you’re a baseball geek, you’ll like this one. Our buddy Kevin Sablan over at Almighty Link posted about a stat that may show one’s Twitter relevance: Retweets per thousand followers. Interesting timing, because Retweetist just introduced that measurement for users checking their Retweet stats.

Amy Smarty at Search Engine Journal posted this great guide to Twitter hashtags. Get to know them.

Keeping on the Twitter bandwagon, Joe Rogel at Guidespot wrote this tidbit about how to make your Tweets popular.

Whether you run a blog for a mainstream media organization, if you’re a successful blogger or if you’re just thinking about starting a blog, Mike Phillips from Website Magazine created a great guide on how to make some money from your blog efforts.

Gina Chen from Save the Media jots her thoughts on journalism as portrayed in the new film, “State of Play.”

And for a touch of self-promotion, Stuart Foster from Mashable wrote this profile of Colonel Tribune featuring yours truly.

But, as you know, the Web is quite large. It may be difficult to believe, but there were actually some great posts in the blogosphere this week.

Stephanie Romanski posted some do’s and don’ts for Twitter.

Ken Paulson, COO of the Newseum, gave a talk at the National Press Club that was posted on Poynter. The topic: What if newspapers were invented after the Web? Fascinating read.

Mark Briggs of Journalism 2.0 muses on Google’s foray into the hyperlocal news business, the South Orange Patch. Do you think it will work?

Chris Brogan believes USA Today looks a little bit like a microblog. Hmm.

Now for a bit of self-promotion: Here’s a piece from the Knight Digital Media Center about how Daniel’s beloved Los Angeles Times is using social media, and here’s an example of Stuart Foster and Amy Vernon being silly.

Being an active social media participant can build one’s social capital, but the concept of social capital isn’t new at all. Taylor Davidson from Unstructured Ventures chews on that last piece for a bit.

Live blogging platform CoverItLive gets a business model. If you don’t like CoverItLive, perhaps it’s a good time to consider live blogging in general?

Want to save your job? Of course you do, especially if you’re an online editor. Danny Sanchez from Journalistopia, once again, hits the nail on the head with this handy list of 10 things online editors can do to save their jobs.

Gina Chen from Save the Media shows journalists how they can use Facebook to do their jobs better.

Social media, SEO and other new media weapons are great at your disposal, but is your news organization doing enough to change the way it covers the news to survive? Mark Briggs from Journalism 2.0 wants to know.

Want to incorporate Twitter into your job? Bridget Ayers from The Get Smart Blog lists some Twitter tools you may have never heard of.

Konstanze Alex Brown takes a more philosophical approach to Twitter with her post, “Micro Blogging: Knowledge in the Cloud.”

Want to know how not to be an online influencer? Read this.

If you’re on Twitter, there’s a good chance your success isn’t being tracked correctly. Ask your analytics folks if this is possible.

Amy Gahran from Poynter writes this post explaining Pew’s stance on social media, and how it could be bigger than we all think.

If you’re a reporter, editor or producer and you want to really put your ear to the ground — cough, cough — Chris Brogan lists some easy ways you can tune in to the conversation.

Mathew Ingram from The Globe and Mail just wrote this great post for the Nieman Lab about his public policy wiki project. Fascinating.

But there was, of course, lots of good posts from around the Web. Here are some of them:

Robert Niles, editor of Theme Park Insider, wrote this post for the Knight Digital media Center on Twitter journalism.

Guillermo Bravo, of BestRank Search Marketing, wrote this great post on the types of stories that make the Digg front page.

Lisa Williams contributed this post for Placebloogger about clouds in journalism — computing, beats, you name it.

We were pumped after reading Gina Chen’s pep talk for journalists on her blog, Save the Media.

Looking for a job? Of course you are, just in case. Danny Sanchez discusses on his blog, Journalistopia, the best way to save your clips.

New York-based media critic Jay Rosen discusses the Web and how it weakens the authority of the press. Fascinating read.

Looking to create a chart or two to go with a story? Amit Agarwal from Digital Innovation lays out a process for how to think about expressing your data.

A year or so ago, Paul Bradshaw wrote on how journalism could — gasp –make some money. We think his post is still valid.

Chuck Peters from C3 muses on the building blocks of any online relationship: attention and trust.

Got some extra time at work? Muhammad Saleem posted this graphic, created by Nina Simon, titled “What Can You Accomplish In One Week of Web 2.0?” Need something to show your newsroom compatriots? This is it.

Jason Falls, from Social Media Explorer, compiled this handy guide on content tagging.

Want to start doing more video on your Web site? Better get cracking. Cliff Etzel, author of Solo Video Journalist, even posted an interesting graphic.

Want to learn how to blog your beat well? Patrick Thornton of Beatblogging suggests you follow these folks.

A couple of weeks ago, we interviewed Aron Pilhofer over at the New York Times. Eric Ulken, a former “whiz kid” at the Los Angeles Times — he’ll always be a whiz kid to me — just visited Aron in NYC. Here’s his post on the NYT’s use of data.

Anyway, here are our links of the week:

Mathew Ingram, a blogger at The Globe and Mail, writes about whether brands really, really belong on Twitter. He mentions @ColonelTribune and @Statesman, of course.

Tamar Weinberg from Techipedia writes a nice little social media guide. Definitely worth a read.

Problogger’s Darren Rowse writes about ways to keep technologically savvy readers coming back to your blog. This seems to be geared for tech blogs, but there are still some good takeaways here.

Here’s a great little presentation detailing the creation of a blog network in Poland.

Are you getting slammed on Twitter? Don’t sweat it. Freddie Laker from Advertising Age does a great job explaining what to do.

Please let us know if we missed something. Have a great weekend!

Anyway, here are some interesting tidbits from around the Web this week:

Are you looking to build a following on Twitter and Digg but don’t want a lot of noise in your profile? Simon Owens from Mediashift wrote a great primer for dealing with friend inflation on these sites.

Your publication has made some forays in the digital realm but now you’re not alone — your competition is in the space as well. Here are five ways to monitor your news competition online, courtesy of Danny Sanchez at Journalistopia.

Want to do some breaking news link journalism? Chicago looks like it’s broken some ground with Publish2.

Chris Brogan posts a fairly short entry about creating useful media. Always a good thing to know how to do, and it’s a good starting point for journalists just starting to explore the space.

As always, if we missed anything, please share it with us in a comment!