Comments on: New Tricks: 3 Ways News Organizations Can Leverage Location-Based Social Networks

By: Alex Parker

Alex Parker — Tue, 09 Mar 2010 02:06:16 +0000

Great ideas, Craig. I had similar aspirations for our citizen journalists with the Chi-Town Daily News. Too bad we didn't know what Foursquare was way back in in aught nine.

Actually, it might be a fun experiment to have urban scavenger hunts using Foursquare. News orgs and advertisers could have a field day with that.

By: Daniel_Honigman

Daniel_Honigman — Wed, 10 Feb 2010 13:37:37 +0000

Thanks for the acknowledgment, Phil.

By: Daniel_Honigman

Daniel_Honigman — Wed, 10 Feb 2010 13:37:19 +0000

Like those badge ideas, Craig. Or an “aspiring politico” badge for people who check in to City Hall, the Federal Building, the County Building, etc.

Also, news organizations with a robust UGC program can use badges/achievements to get more diverse/better content.

By: Daniel_Honigman

Daniel_Honigman — Wed, 10 Feb 2010 13:37:01 +0000

Like those badge ideas, Craig. Or an “aspiring politico” badge for people who check in to City Hall, the Federal Building, the County Building, etc.

Also, news organizations with a robust UGC program can use badges/achievements to get more diverse/better content.

By: The Nevada Sagebrush » Gibbons calls special session | Educational Nevada

The Nevada Sagebrush » Gibbons calls special session | Educational Nevada — Wed, 10 Feb 2010 06:50:27 +0000

[...] New Tricks: 3 Ways News Organizations Can Leverage Location-Based … [...]

By: Phil Novara

Phil Novara — Wed, 10 Feb 2010 05:05:23 +0000

Interesting you look at Geo-Location sites as mini sales forces. I like that. It's like street promotional teams, which is basically word of mouth based on location. Nice writeup:)

By: Anonymous

Anonymous — Tue, 09 Feb 2010 18:16:00 +0000

A couple of thoughts on how news orgs can make use of a Foursquare community:rnrnAN I-REPORT GOLDMINE: Having Foursquarers posting anything newsy going on at their checkins offers a granular look at the neighborhood level of everyday events that otherwise go uncovered. rnNews orgs can take advantage of this content stream as a tip sheet for larger events and contribute by posting tips that contain reported-out stories or explanations as to what happened.rnAnd there’s the potential for some fun badges: “Jimmy Olson” for 5 news photos submitted; “Woodward&Bernstein” for reports on public figures seen; “Stop the Presses” for breaking news items.rnrnWHAT THE HELL IS THAT: Speaking of explanations, there’s some potential to use a news org’s institutional knowledge of a city to explain what people are seeing as they check in places. If someone stumbles upon a unique landmark or street address or the like, they can pose a question on checking asking for explanation about what they’re seeing. News orgs – and other users – can then weigh in to explain what the area in question is. rnAgain, some badge potential for most new landmarks found or explained, etc.

By: craignewman

craignewman — Tue, 09 Feb 2010 17:50:57 +0000

Another way for news orgs to tap into this trend is to adopt Foursquare, for instance, and a way to cultivate citizen journalist reports from street level. See something newsy happening? Check in and tell the world. An excellent source of granular, neighborhood stuff that would ordinarily fall through the cracks.
News orgs could have some fun, too, with customized badges, perhaps? A “Jimmy Olson” badge for news photohounds. A “Woodward & Bernstein” for public official sightings. A “Stop the Presses!” for breaking news items.
And, in addition to gaining a tip sheet, news orgs can add their two cents through tips by posting any story updates that end up getting reported out – or even just explain some of the events if the facts are foggy.
Another use could be a “what's this?” checkin. As the urban explorers find various landmarks and the like that defy explanation, they can post a photo and either have the news org or other Foursquarers chime in on what we're seeing. Again, could be some fun badges associated with this for most new things found or explained or whatever.

By: Marketers Are Drooling Over Your Location — Jamie Forrest

Marketers Are Drooling Over Your Location — Jamie Forrest — Tue, 09 Feb 2010 12:02:46 +0000

[...] services like Foursquare and Gowalla, marketers are simply salivating at the possibility of knowing where you are at any given time. As I’ve said before here, location is the holy grail of [...]

By: uberVU - social comments

uberVU - social comments — Mon, 08 Feb 2010 13:49:22 +0000

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