Archive for October, 2009

Talking Lifestreaming on ‘The Kevin Sablan Show’

I was hanging out with Jon Lansner out at BlogWorld a couple of days ago when we decided to, as an homage to our mutual friend Kevin Sablan, record a podcast in his honor.

We talked lifestreaming and storystreaming, but didn’t make fun of Kevin as much as I would have liked. Go figure.

Kevin: This one is for you.

- Daniel B. Honigman (with Jon Lansner)

1 comment October 18th, 2009

New Tricks: Storystreaming addressed in my lifestreaming white paper

I recently wrote a white paper on lifestreaming for Weber Shandwick. In it, I discuss what a lifestream is, how brands can take advantage of lifestreaming platforms, but also how journalists and editors can take advantage of storystreaming and eventstreaming, and what types of newsy content can be streamed.

In addition to the Austin American-Statesman’s recent storystreaming efforts, the St. Paul Pioneer Press has also been using Posterous in some recent crowdsourced journalism projects: “Minnesota Sports Heaven” and “Snow Shots.”

The journalism-related portion is on page 10 of the paper.

Lifestreaming: The White Paper (Weber Shandwick)

- Daniel B. Honigman

Add comment October 14th, 2009

New Tricks: Set up a YouTube account and customize your channel

Whether you’re a freelancer looking to get your work out there, or whether you’re a blogger at a mainstream media publication looking for an easy way to get your video content on the web, you’ll probably want to create a YouTube account to start a branded channel.

Here are some quick YouTube how-tos:

How to sign up for YouTube

1. Go to http://youtube.com and click the “Create Account” link that appears in the top right corner of the page.

2. Enter your desired username, as well as the rest of the information on the page.

3. Once you receive the confirmation e-mail and are logged in, click on your new account name link that appears at the top right side.

4. Click “Profile Setup” and fill in your profile with a photo, your bio, a link to any other social media profile or your company Web site.

How to upload a video to YouTube

1. Click the yellow “Upload” button at the top right of the page. On the next page, click the yellow “Upload Video” button.

2. Find the video you want to upload. Click “Open” once you’ve found it.

3. While the file uploads, be sure to write out a proper, concise title and description for the video. Pick a couple of tags (e.g. “news,” “chicago,” or your publication’s name), and choose a category for your video.

4. To see the video after it’s been uploaded, go to your “My Videos” page and it should appear.

Customize your YouTube channel

A user’s YouTube profile content is presented in what’s called a YouTube channel, and if you’ve created a profile for your brand, you’ll want to customize the look and feel of your channel page.

Here’s how to do it:

1. Go to your YouTube account page and click the “Edit Channel” link on the right side of the page. You’ll be taken to your “My Profile” page.

2. Your default account type will be set as “Youtuber.” There are other types, such as “Reporter” or “Director,” but you’ll may just want to leave it as “YouTuber.”

3. Finally, you may want to customize the look and feel of your Channel. To do this, click the “Channel Design” link on the left side of your “My Profile” page. Once you click through, there are some preset themes you can use, or you can customize your page with special colors – you’ll need the specific color values – or you could upload a picture as your YouTube channel background.

- Daniel B. Honigman

4 comments October 6th, 2009


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